Project Description

ALM Events was a landing page primarily for a PPC campaign. It was optimized for the conversion goal of users reserving a photo booth via the online form. It required we tie it into an existing event planning software with the option to add pages and expand the website in the future. We built it in WordPress and used JavaScript for the tie-in to the client’s software. We then created an AdWords campaign and assist with their pay-per-click advertising efforts.